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Raising awareness of PrEP access in WA without Medicare

PrEP is a medication that can prevent HIV. Medicare Ineligible PrEP, or MI-PrEP, is a service for migrants, international students, or others living in Western Australia without Medicare.

Doing good for PrEP West

is supporting people in accessing PrEP - a medication used to prevent the transmission of HIV - and especially supporting people who may have difficulties accessing health services here in Western Australia.

Raising awareness of PrEP access in WA without Medicare
The project

What challenges were overcome for PrEP West?

A new initiative for WA, they need a campaign website that would work within their budgets, be delivered quickly and efficiently, while remaining flexible for future changes.

Reaching people in regional Australia

This message has to work state wide, and make it clear to the users it's open to WA residents.
 

Translate content for diverse audience

Providing an in-language website for people of different backgrounds without complex development or complicated content management.

Simplification of service

Taking a complex healthcare system and presenting it back to you User in a clean and clear manner.

How did this new project allow you to build on your good?

This project allowed us to take our services and to reach a much larger proportion of Western Australia then we would have been able to on our own. West Australia is a massive area, and often people in remote and regional communities are overlooked, especially with healthcare.

Dux Digital allowed us to reach the people who are in need of support, and to work with them in providing much needed access to information, resources, and most importantly services supporting their health.

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What has your team found by way of benefits and efficiencies since taking on the new website?

The main benefit is being able to reach a larger amount of people through not only being online, but also being able to offer our website in languages native to the people we are trying to reach.

Often, people who struggle to navigate Australia’s complex health system may not speak English as their first language, so being able to provide information in a language that someone can understand is a massive benefit to those in need and who may struggle with complex issues such as health and healthcare.

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How has this helped your Users engage with you?

Being able to learn and read and understand content because it is available to you in your native language has enabled more people to engage with us than purely offering a website in English.

There is a large section of the community who would not be able to engage with us at all if we only provided resources and materials in English, so having a language switcher available is really helping us to engage with people who are in need.

PrEP West

Testimonial - Stewart Wheeler

Advisor - Marketing and Communications
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Dux was an absolute pleasure to work with on creating our new website, and I would highly recommend them to anyone who is looking for help with their digital services. As someone with very little experience in website creation, but with a lot of vision about what I was after, Barry and the team were able to work with me, understand what I was looking for, and navigate the vision that I had in my mind to create a website that is exactly what I was looking for, and provide support through the launch and ongoing running.
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Dux Digital

Testimonial - Barry Marelli

General Manager
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Working alongside Stewart to deliver this website was a great experience. The speed in which our two teams were able to go from Requirements to Go Live was a testament to being on the same page and working collaboratively to deliver a website that provides a much needed service in WA. This website acts as a great proof point for our MissionReady build process and what can be achieved in 4 weeks.

Talk to us Looking to do good, better?

Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.

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