What is website accessibility?
Website accessibility is an inclusive approach to web design and development that enables people with disabilities to use, understand and navigate the web.
An accessible website opens up your organisation to a whole new group of people, and ensures that the user experience is as optimal as possible.
Why is web accessibility essential?
Web accessibility allows all users to comfortably navigate your website. Without an accessible website, you’re excluding at least 15% of your potential users.
Yet in a 2022 survey, 96.8% of homepages failed WCAG 2.
For organisations in the healthcare, education and not-for-profit sectors, accessibility is especially important.
Plus – it’s quickly becoming more than an ‘optional extra’. For Australian government organisations, it is a legal requirement to meet WCAG 2.2 AA as a minimum.
Your website should be usable by everyone.
If a user can’t interact with your website, they are unlikely to engage your services. Ensuring that your website is accessible means that all of your users can access and navigate your services, which, for health providers, is an absolute necessity.
Older people
Design that makes sensible use of white space, but with considerations about fonts having to be increased by the User, is incredibly important.
People with “temporary” or “situational” disabilities
This is a short term situation that needs to be factored into your work, like if someone breaks their "mouse using" wrist for example, or the User is temporarily without their glasses.
People who have slow or limited access to internet
Always look to optimise the digital work you are doing for size and download speeds, because people aren't always going to be able to access your website on fast internet speeds.
Accessibility is at the core of what we do.
Dux Digital has now won back to back “Best in Show: Accessibility” awards for 2023 and 2024, at the Australian Web Awards. We continue to educate our team and Clients, in the importance of this work, and ensure that we create inclusive digital spaces for all.
Testimonial - Mark Aeschlimann
I think it's essential that every site we create works for everyone. Organisations who treat this as a "value add" or something that "could be done", aren't being considerate of the bigger picture - nobody should be excluded.
Are you looking to understand in more detail how your site can be optimised?
Have you got concerns about your website accessibility?We have great experience in this space, and can help you elevate your website. We're also connected to numerous organisations who can take that testing even further, so let us know about the challenges you're facing.