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Google Ads to help you grow

Google Ads campaigns that drive your mission

Google Ads are a flexible and powerful tool to reach your audience. An optimised campaign can bring customers to your door, and you don’t have to spend time learning the ins and outs of a new platform.

To increase your click-through rate or generate leads, Google Ads provides flexibility, precise targeting, and real-time analytics to help you optimise your campaigns.

Together, we’ll create a Google ads strategy that makes your budget go further, driving the cost of every lead down and the return on your Google Ads investment up.

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Our achievements How Google Ads has helped our clients

The benefits of Google Ads

What Google Ads will do for you.

Whether you’re planning to run your ad campaigns locally, nationally, or globally, our experienced team can help. Our Google ads specialist will research, carefully target, and localise your campaigns to connect with your audience and maintain a consistent brand image.

  • Get instant visibility

    Your website can immediately appear at the top section of Google search results, bringing in more customers without waiting for organic rankings.

  • Reach the right people

    Target customers actively searching for your products or services, ensuring your campaigns are seen by those most likely to convert.

  • Only pay for real leads

    With Google Ads’ pay-per-click model, you only spend money when someone actively engages with your ad by clicking on it. This ensures you use your budget efficiently, driving measurable results.

  • Track what works

    Google Ads provides clear insights into who’s clicking, what’s converting, and how we can optimise your campaigns for better results.

  • Boost your brand awareness

    Even if users don’t click your ad at the top of the search results, it still increases brand awareness and keeps your business in mind.

  • Expand locally or globally

    Whether you’re searching for customers in your area or worldwide, Google Ads helps you scale your reach quickly.

  • Turn visitors into customers

    Retarget users who explored your website but didn’t purchase, bringing them back when they’re ready to buy.

  • Outrank competitors

    Get ahead of your competition by appearing before them on search engine result pages, winning more customers.

What makes us Google Ads specialists?

Each and every company can benefit from search engine marketing, whether you’re a business, not-for-profit, charity, or even a government organisation.

We know our stuff when it comes to helping enterprises large and small to attract and convert online traffic using Google Ads.

In fact, we’re Google Partners – which means your campaigns will benefit from our team’s proven expertise in creating high-performing ads, as well as exclusive access to new features and direct support from Google.

 

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Our Google Ads process

How we get started

Our approach to Google Ads is built around your objectives, driving measurable results from users ready to convert.

Consultation & goal alignment

We start by getting to know your business and goals. Together, we define clear campaign goals: boosting brand awareness, generating leads, increasing sales, or driving website traffic. We also set KPIs like CTR, conversions, and ROAS to measure success and optimise your results.

Market & competitor insights

We dive deep into your industry and analyse competitors’ advertising strategies to uncover opportunities. We craft a strategy that sets you apart and drives results by identifying your unique selling points (USPs) and researching audience demographics, search behaviour, and interests.

Strategic keyword research & planning

We conduct in-depth keyword research using top tools like Google Keyword Planner to find your business’s most relevant search terms. By analysing search volume, competition, and user intent, we select the best keywords and refine your strategy with the right match types to maximise results.

Smart campaign structure & budget allocation

We tailor your campaign setup to fit your goals—whether it’s Search, Display, Shopping, Video, or Performance Max. From defining ad groups and targeting settings to strategically allocating your budget, we ensure every dollar is optimised using the best bidding strategies.

Engaging ad copy & creative that converts

We craft compelling ad headlines, descriptions, and powerful calls-to-action (CTAs) that drive results. Our ads are designed to be highly relevant, seamlessly aligned with your landing pages, and optimised for maximum engagement and conversions.

High-performing landing page optimisation

We ensure your landing page is fast, mobile-friendly, and highly relevant to your ads. We turn clicks into customers by optimising conversions with clear CTAs, lead forms, and trust signals. Plus, we set up tracking with Google Tag Manager and conversion tracking to measure success.

Seamless Google Ads campaign setup

We handle the entire Google Ads setup, ensuring your campaign is built for success. We optimise every detail, from targeting and bidding strategies to budget allocation and ad extensions, delivering the best possible performance.

Campaign launch & performance monitoring

Before going live, we thoroughly review and test all settings to ensure a flawless launch. Once your campaign runs, we closely monitor key metrics like impressions, clicks, conversions, and CPC. If issues arise, we quickly resolve them to keep your campaign performing at its best.

Continuous optimisation & A/B testing

We fine-tune your campaign by adjusting bids, refining ad copy, and optimising targeting based on real-time performance data. Through A/B testing, we compare different ads, landing pages, and bidding strategies to find what works best.

Google Ads campaign types

Campaigns to suit your organisation

  • Search Ads

    Get your business in front of potential customers when they search for your products or services on Google. These text-based ads appear at the top of search results, helping you capture high-intent traffic and drive more leads and sales.

  • Display Ads

    Visually engaging banner ads that appear across websites, apps, and YouTube, helping you reach potential customers as they browse online. Ideal for building brand awareness and re-engaging people who have already shown interest in your business.

  • Shopping Ads

    Put your products before ready-to-buy customers with eye-catching ads in Google Search and the Shopping tab. Featuring product images, prices, and your store name, these ads help eCommerce businesses drive more traffic and increase sales.

  • Video Ads (YouTube Ads)

    Engage your audience with video ads before, during, or after YouTube content. With skippable, non-skippable, and short bumper ad options, video ads are a powerful tool for storytelling, increasing brand awareness, and driving customer engagement.

  • Performance Max Ads

    A fully automated campaign that runs across Google’s entire network—Search, Display, YouTube, Gmail, Maps, and Discover. Using AI, it optimises ad placements in real-time to reach the right customers and maximise your results.

  • App Campaign Ads

    Drive more installs and engagement for your mobile app with ads across Google Search, the Play Store, YouTube, and the Display Network. Perfect for businesses looking to attract new users and expand their app’s reach.

  • Demand Gen (Discovery Ads)

    Reach potential customers when they’re most open to discovering new products or services. These visually engaging ads appear on Google Discover, YouTube Home, and the Gmail promotions tab, helping you connect with the right audience at the right time.

  • Local Services Ads

    Get your business seen by local customers searching for services like yours. These ads appear at the top of Google search results, and you only pay for leads—not clicks—making them a cost-effective way to attract high-quality local clients.

HHG Legal Group

Testimonial - Heather Awcock

Senior Marketing Manager || Operations
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We reviewed progress after 6 months, our costs were down 22%, our Enquiries were up by 21% and our converted enquiries improved by 328%. The team are also reporting much better quality enquiries too.

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