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Branding beyond logos and fonts

Our process for branding

Our brand work can be all-encompassing or targeted tweaks to an existing brand, and anywhere in between. We're also focused on ensuring that your new brand is accessible, and effective both online and offline.

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Different ways we can help

Our brand design approach is simple and transparent. We listen first, shape the right brand strategy, and partner with your team to create a brand that connects and endures.

  • Brand descriptors

    Understanding the language of your brand messaging, and translating this into design elements that evoke connection with your organisation and your subject matter.

  • Brand perception

    Understanding how you want to be viewed by your target audience can influence colour palettes, symbology, use of shapes and font types. This understanding ensures that when that final guideline is presented, it already "feels" like you. Paired with brand descriptors, you now have a brand positioning statement you can build from.

  • Research

    A deep dive into organisations like yours, both national and global, is essential to brand research and building a view of market expectations. Looking at organisations who are local but aren't in your vertical also gives you a chance to see how others are inspired by your city or state.

  • Symbology

    Choosing brand identifiers to support your main logo helps drive brand recall. Icons that can be symbolic of either your industry or service offering, ensures people can quickly understand what you do and why it matters.

  • Concepts

    Concepts help explore the same problem from multiple perspectives. You can quickly pick and choose elements from different options to refine a final logo; and decide on typography, colour palettes, and brand marks that match your vision.
     

  • Messaging

    We have partnered with Marketing Why on numerous brand and identity design projects in Perth and beyond, helping organisations find their "why" and turn this into brand guidelines that showcase your brand and your values with a concise brand strategy. 

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Testimonial - Justin Greenwood

Managing Director
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My passion has always been design. We've been so fortunate at Dux to be entrusted with some excellent brand focused projects and the end results is something the whole team is incredibly proud of - Richmind WA, Youth Focus and Diabetes WA to name a few. These organisations have been serving our communities for decades, making this work incredibly fulfilling.

Let's begin.

Want to start doing good, better?

Does your “good” involve more enrolments, or bookings, or donations? Update your brand's look and feel? Is it time for a new website? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.