What did we do for Moodle?
While the eLearning company has been an industry leader since first launching its pioneering technology in the early 2000s, the Moodle promotional website needed a refresh that better spoke to its growing target market.
Branding
This was a chance to evolve the look and feel of Moodle's branding, at a time when it was being perceived as "clunky and out of date".
Accessbility
Their products always meet WCAG accessibility standards and it was important the new site did too.
WordPress
As champions of open source technology, it made perfect sense from a platform selection perspective to progress with WordPress.
What was the initial brief from Moodle?
Three core project goals came through clear in the brief -
- In addition to building a more accessible and engaging WordPress website, our brief from Moodle was to improve brand recognition and authority and generate more qualified leads.
- Achieving these goals presented a number of challenges, as it was difficult to interview their product’s end users and collate insights for such a broad international market.
- There were also over 38,000 pieces of website content that needed to be transferred to the new website, with extensive SEO work required to maintain high search term rankings.
What are some project outcome highlights?
Project highlights include -
- We worked with Moodle’s product and marketing teams to create a seamless user experience that drove the right people to the right places.
- This process started with journey mapping exercises that we conducted with internal staff and different end user groups, including educators, LMS administrators, and students.
- These exercises helped us gain a deeper understanding of what user needs and pain points around the current website must be addressed, directly informing the new design and content.
- Our team then conducted rigorous accessibility, SEO, and UX audits of the current website to identify issues and recommendations to create a consistently user-friendly website experience.
- Finally, our website development team decided to build upon the existing website, working with Moodle’s choice of web framework and code to simplify the development phase and avoid a lengthy content migration process.
Testimonial - Kaye Cheung
It’s been an absolute delight working with the Dux Digital team. They are highly collaborative; easy to work with and always deliver with a smile. Dux understood our website challenges and helped us identify strategic solutions that optimised our users journey.
Testimonial - Barry Marelli
This was my first major project after joining Dux, and to work with such a large local business, who provided education resources globally, was a brilliant experience. Working as trusted advisors in their next steps for digital maturity, was really impactful for our team.
Talk to us Looking to do good, better?
Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.