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Marketing for NFPs

Marketing to your audience as a non-profit organisation

Making a strong connection with the right audience is essential when creating a digital marketing plan for a non-profit organisation. Our experienced team can help your brand to create a bespoke strategy that allows for your brand to be maximised and experience consistent, sustainable growth over a long period of time.

When we begin a new partnership with a client, we ensure that the first thing we do is organise a strategy session. This is the perfect opportunity to learn about your brand, including your target audience, how you operate, and what you’re hoping to achieve. We use this information to create a tailored strategy that helps maximise your impact across the appropriate digital channels. Depending on your organisation, this may include Google Ads, SEO, Social Media or other options that suit you. When we’re implementing our strategy, we will always keep a close eye on performance in order to adapt to results and make sure we’re always making an optimal impact. And we’ll keep supporting you, even after implementing a campaign, to deal with any hiccups and make sure your brand keeps thriving.

Who we work with
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Our services

How we help non-profit organisations with marketing
  • Social media marketing for charities

    Social media channels can help not-for-profit organisations build a digital presence, attract new supporters, and keep their audience engaged. We know how to target your audiences based on location, interests, and demographic factors; and help effectively promote your fundraising initiatives, volunteering opportunities or community programs. We can also help you raise your awareness and reach across multiple platforms including Facebook, Instagram, LinkedIn, Tiktok  and more.

  • SEO for non-profits

    Search Engine Optimisation (SEO) focuses on helping the websites of non-profit organisations to rank for the keywords related to their services. This is important to help users connect with organisations whose offerings align with their needs. We can help you with technical SEO, on-page optimisation, and content marketing to increase your brand’s visibility & maximise the SEO potential of your website.

  • Google Ads (paid and grants) for non-profits

    Using Google Ads is an effective way to connect with people who already have an interest in engaging with your non-profit organisation. By targeting this audience, Google Ads campaigns are able to bring more traffic to your website and, subsequently, increase engagement in a meaningful way that increases your leads.

  • Content marketing specific to your NFP organisation

    Our team can help to create content tailored to your organisation’s specific niche by doing thorough research and creating engaging copy. Whether it’s for blogs, website pages, newsletters, or more, we are able to craft content that works perfectly towards your goals.

  • Web design and development for not-for-profits

    We’re capable of building new, modern websites from the ground up to help you maximise your non-profit organisation’s digital capabilities. Not only are they designed to be visually appealing with an intuitive interface, but we also place a great emphasis on good functionality and accessibility for all users.

Maximise your reach with bespoke marketing strategies

With year of experience in the Not-for-profit sector, we know which digital marketing channels and campaigns work.

We understand how vital both Donations and Awareness are to your organisation, and we tailor campaigns accordingly. This helps you reinforce your messaging about doing good in the world, and achieve tangle, real-world results.

Get in touch
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Who we help

Charities and non-profit organisations that we work with

We work with a broad array of non-profit organisations, helping them to leverage marketing in order to maximise the good that they can do. Whether you’re fundraising, organising volunteers, providing support or doing an awareness campaign, we can help.

Fundraising organisations and charities

An important key to fundraising and charity efforts is maximising online visibility and engagement. This not only gets the most eyes on your campaign, but in a way that actively interests people. By utilising targeted campaigns with Google Ads and Social Ads, we can find people interested in donating and supporting your specific cause.

Volunteer-driven organisations

Volunteers serve as the backbone for many non-profit organisations, helping to make a positive impact with their time and effort. Digital marketing is one of the best ways to connect your organisation with people looking for meaningful ways to contribute their skills.

Community and support organisations

We know how to make your brand highly visible and easy to find, ensuring those who need it can connect with you easily. Whether you’re offering social services, crisis support, or a program for the community, search visibility is an important consideration.

Disability and support organisations

Our constantly-evolving marketing strategies ensure that you’re able to spread your message and increase your leads, allowing you to connect with more people that you can help. Whether you’re a support organisation for aged care or you’re helping children living with disabilities, we’re able to help you get the word out.

Advocacy and awareness organisations

Digital campaigns allow you to connect with audiences that really resonate with the causes you’re doing advocacy and awareness for. Whether you’re focused on environmental causes, social issues, or initiatives pertaining to a certain community, we can help you share it with people and encourage them to participate.

Richmind WA

Testimonial - Freya Barr

General Manager - Brand and Partnerships
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Working with Dux Digital to build our new website was a true partnership. They understood our requirements and applied their deep expertise in user experience, accessibility, and SEO-friendly design to create a new website for Richmind WA that looks great and performs well. Their structured yet flexible approach ensured the process was smooth and collaborative.

Talk to us Looking to do good, better?

Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.

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