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Marketing for healthcare

Reach people when they need you most

We believe that your marketing efforts and website must go hand in hand. Our in-house digital marketing specialists work closely to create bespoke marketing strategies that drive consistent, long-term growth.

Our process begins with a complimentary strategy session to understand your practice, goals, and target audience. From there, we develop a tailored digital marketing plan and manage every step of implementation, from SEO, Google Ads, and social media campaigns to engaging content creation. We continually monitor performance, refine strategies based on real data, and provide ongoing support to help your practice attract more patients and achieve sustainable growth.

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Our services

How we help

  • SEO for healthcare providers

    Search Engine Optimisation (SEO) is more than just keywords. We help your site rank for useful, user-aligned content that drives leads while putting your customers’ needs front and centre.

  • Social Media Ads that make a difference

    Go where your customers are, Facebook, Instagram, TikTok, LinkedIn, and more. We craft high-converting social media campaigns that meet your audience where they spend their time.
     

  • Healthcare-specific Google Ads that make you easier to find

    We help you get your business in front of more people with Google Ads for healthcare professionals that boost traffic, drive leads, and support you on your mission.

  • Generative Engine Optimisation (GEO) for healthcare

    With more people seeking healthcare information through Generative Search (AI, ChatGPT, etc.), our GEO services will enhance your website content, ensuring visibility in these new search methods.

  • Content marketing specific to the medical industry

    Our healthcare content marketing services help your practice build trust, educate patients, and strengthen your online presence through informative, engaging, and compliant content. From website copy and blogs to patient resources, we create content that supports your marketing goals and improves search visibility.

AHPRA and AMA compliant

Navigating health advertising regulations can be complex, but staying compliant is essential to maintaining credibility and avoiding penalties. Our content specialists take the stress out of content creation, ensuring your website delivers accurate, patient-friendly, evidence-based information that aligns with AHPRA and AMA guidelines.

Not a writer? Not to worry! We craft compelling, trustworthy content that educates and reassures patients—so you can focus on providing exceptional care while we handle the words.

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Who we help

Practices and organisations we work with

  • Medical practices

    GPs are some of the most in-demand doctors in the state. People are looking for a doctor who’s nearby and available. We support you with a comprehensive medical website design that engages and captures their interest and attention with a seamless booking process.

  • Dentistry and orthodontics

    Dentistry and orthodontics may not immediately come to mind as dynamic marketing fields, but effective marketing is essential in these industries. We specialise in creating campaigns that drive growth, support your business, and position your clinic as the top choice for patients.

  • Specialist clinics

    It’s not only general practitioners who need an online presence; specialists do, too. Patients often research specialist clinics after referrals to ensure they choose the right provider. We help you establish a compelling online presence that showcases your expertise and gives patients confidence in their choices.

  • Physiotherapy

    We elevate your online marketing to expand your reach, enabling you to care for more patients. Our intelligent marketing campaigns generate leads and increase bookings for your physiotherapy clinic. Additionally, we design user-friendly websites that simplify the consultation booking process, enhancing patient engagement and satisfaction.

  • Chiropractors, osteopathy, and myotherapy

    Many individuals experience aches, pains, and mobility issues but are uncertain about the appropriate specialist to consult. We assist you in clearly showcasing your services, demonstrating how you can help, and building trust so patients feel confident entrusting their health to you.

  • NDIS providers

    The NDIS has been pivotal in allowing people with disability to access the necessary funding to support them in living their lives. We partner with NDIS providers to help you build a more engaging online presence, reach more customers, and provide vital services to those needing them.

Praxis Medical

Testimonial - Jayde Darin

Business Director, Praxis Medical
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The Dux Digital team listened to our vision and took on our passion to create a website that is both functional and communicates our strong values in healthcare. We are so grateful for the time they took to understand us, and the result is a beautiful, easy-to-use and modern website that provides all the essentials as well.

Talk to us Looking to do good, better?

Does your “good” mean more enrolments, or bookings, or donations? Time for a new website? Support with marketing ideas? Better fundraising outcomes? Or you just want to meet up for a coffee to talk things through? If so, we’d love to hear from you.

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