While it seems everyone’s talking about SEO, and successful businesses are making it an integral element to their digital marketing strategy. For the average person, once you’ve made the decision to invest in SEO, the next hurdle is often identifying an appropriately experienced agency to work with. We examined the benefits of using a Perth based SEO agency in a previous blog. Because there’s no industry standard, it’s hard to compare like with like. So, let’s take a look at what you would expect to hear in a proposal from an expert SEO Agency
If an agency is offering generic SEO services at very low rates, ask yourself why? Are they just providing a list of common keywords without much thought as to how these keywords will benefit your business? In these circumstances, you should be asking:
Given that no other form of digital marketing can deliver as many sustained leads as a successfully implemented SEO campaign, it’s worth partnering with an experienced agency, who makes the effort to consider and understand your business goals and offers something more than a cookie cutter approach.
A professional SEO Agency will start with a review and thorough analysis of your website, to ensure there are no technical obstacles to your future online success. This will include the content on your website, the structure of the pages, the quality of the coding, any previous poor quality SEO work that may impact your chance of results and more.
As more than 70% of a website’s traffic lands on a page that is very specific to their search phrase, like one of your “Services” page it is essential that the entire website is optimised, not just your homepage.
An essential component of every SEO solution, keywords are fundamental to the success of your SEO campaign. Identifying keywords to drive traffic to your website is more than selecting a few obvious words and sprinkling them into the content.
We use a variety of methods to identify high-value keywords, simply because they significantly improve ranking and engagement on your site. Again, the price is an indicator because it reflects our expert knowledge and how much time and effort we spend on detailed research.
Ask your SEO Agency if they have:
A specialist SEO Agency will include expert link building as part of a package. It’s another component we use to making your page attractive to the Google algorithm and boost your search engine rankings.
Google picks up backlinks and web references from quality websites and uses them to validate your website. Performance improves if your page is linked or referenced positively. Check how your prospective agency plans to:
A good SEO Agency offers expert copywriting as part of the service. Writing optimised copy for the web is a specialised skill, because keywords must integrate seamlessly and strategically throughout the copy. Because local people have a greater understanding of the local market, ask if the agency uses local or is cutting costs by using cheaper offshore copywriters. It’s a mechanism to ensure your content is relevant and written in a way that resonates with your target audience. Discover how content is managed to make sure it’s compelling, informative and appealing to your prospective clients and structured to engage and inform search engine crawlers about your products or services.
The wrong SEO agency can make or break your online marketing campaign. If you want to make sure your website isn’t banished to the back pages of Google, do your due diligence then organise a meeting with Dux Digital to talk tactics.